Built by Humans for Humans.
In a world increasingly shaped by AI, we believe human skills matter more than ever. Soft is our contribution to protecting the capabilities that machines cannot replace.
Our Story.
Since 2010, our mission has been to help leaders build agile, effective, and happy organizations. Every product we build starts from that same conviction: that human growth, done right, is the most powerful lever in any organization.
2010
Founded
Mission to help leaders build agile, effective, and happy organizations.
2025
B-Corp Certified
Cementing our commitment to people, planet, and a better world of work.
2025
Soft by Incenteev
Launched to protect the skills that machines cannot replace.
Built with Experts. Shaped by Reality.
Soft is not built in a vacuum. It is informed by an ecosystem of practitioners, leadership specialists, and operational leaders who know what great looks like from the inside.
Learning Science
Grounded in the research on how people actually develop skills — spacing, retrieval, emotional engagement, and deliberate practice.
Leadership Practice
Shaped by two decades of working with real leaders on the conversations, decisions, and behaviors that define organizational performance.
Organizational Design
Built with practitioners who understand how capability building connects to structure, culture, and the systems that determine how an organization really works.
Stay Ahead of the Curve.
More than a platform, Soft is a place to discover practical insights on leadership, communication, and organizational performance.
Masterclasses
Deep-dive sessions on leadership, communication, and organizational effectiveness. Led by practitioners with real-world experience.
Blog
Practical insights and frameworks for leaders and L&D teams building high-performance organizations.
Whitepapers
Research-backed guides on the future of learning, human skill development, and the conversation economy.
Articles
Quick reads on the topics shaping workplace performance, from AI in L&D to coaching culture.
Built for Responsible AI.
AI should empower growth, not create risk. We design Soft with human oversight at the core, fully aligned with the European regulatory framework on AI. Transparency, accountability, and learner privacy are not compromises — they are foundations.
Security and Trust are Foundational.
Security is not a checkbox — it is our product's backbone. Our approach is informed by ISO 27001 principles. All data is hosted securely in Frankfurt, Germany. We are SOC2-aligned and continuously reviewed by independent security assessors.
Powered by
Partner with us to Shape the Future.
We are building an ecosystem of consulting firms, training providers, and technology partners who believe in the value of human growth at scale.
Consulting & Advisory
Technology Partners
Training Experts
Join the Journey.
We are looking for thoughtful, entrepreneurial people who are excited to build products that matter. Remote-first, Europe-based, mission-driven. Help us shape the future of learning.
See Open Roles
